Marketing Operations & Reporting Specialist – Full-Time
We are seeking a full-time Marketing Operations & Reporting Specialist to support core client services provided by McCool Digital. This role will be responsible for executing and optimizing digital fundraising campaigns, managing ad operations, handling CRM-based email and SMS communications, and providing performance insights through reporting and analysis.
This is a full-time, benefits eligible position with significant room for rapid growth.
To apply, please email your resume and work portfolio to Mike at mike@mccooldigital.com.
PRIMARY TASKS AND RESPONSIBILITIES:
Ad Operations & Performance Monitoring (30%)
Set up, monitor, and optimize digital advertising campaigns across platforms such as Meta, Google Ads, and other relevant networks.
Implement A/B testing strategies for ad performance improvement.
Track budget pacing and recommend adjustments based on performance metrics.
Ensure proper tracking and attribution using UTM parameters, Google Tag Manager, and CRM-integrated analytics.
Email & SMS Campaign Execution (40%)
Load, schedule, and send fundraising emails and SMS messages through client CRMs such as Action Network, NGP/VAN, BSD, or similar platforms.
Work with the content team to ensure messaging, formatting, and creative assets are properly implemented in all outbound communications.
Monitor email deliverability and performance metrics, adjusting strategy as needed to improve open and conversion rates.
Assist with segmentation, automation, and testing strategies to enhance digital fundraising efforts.
Analytics & Reporting (30%)
Generate reports on the performance of ad campaigns, email/SMS engagement, and fundraising efforts.
Provide actionable insights to the team based on campaign data to improve effectiveness.
Maintain and refine dashboards that track KPIs across multiple digital marketing channels.
Support list growth strategies, including acquisition advertising, data hygiene, and retention initiatives.
Location and Travel:
This is a remote position.
Compensation and Benefits:
This is a full-time position with a starting salary between $55,000 and $65,000. McCool Digital will provide a cash stipend for health care, two weeks paid vacation, 7 days of sick leave, a matching 401k employee savings plan, and participation in the company’s profit-sharing program.
Nondiscrimination Policy:
McCool Digital LLC is an equal opportunity employer. We take our commitment to building a better workplace seriously. We are committed to a policy of equal opportunity for all employees and applicants and a work environment in which everyone is treated with respect and dignity. It is our policy to be inclusive, seek and employ the most diverse and qualified personnel in all positions, to provide equal opportunity for advancement to all employees, including with regard to recruitment, hiring, compensation, benefits, promotion, training, discipline and termination, and to administer these activities in a manner that will not discriminate against or give preference to any person because of race, color, religion, age, sex, gender, gender identity and expression, national origin, disability, ancestry, sexual orientation, marital or familial status, pregnancy, military or veteran status or arrest or conviction record, or any other discriminatory basis prohibited by applicable local, state and federal law.