Content Specialist – Full-Time

We are seeking a full-time Content Specialist to support core client services provided by McCool Digital. The Content Specialist will play a key role in crafting compelling, high-performing content for digital fundraising campaigns, advertising efforts, and social media strategies. This role will be focused on ensuring that all content aligns with client branding, voice, goals, and cutting-edge tactics while working closely with Digital Strategist.

This is a full-time, benefits eligible position with significant room for rapid growth.

To apply, please email your resume and work portfolio to Mike at mike@mccooldigital.com.

PRIMARY TASKS AND RESPONSIBILITIES:

Content Creation & Execution (60%)

  • Write and refine compelling fundraising emails, social media posts, advertising copy, and other digital content.

  • Ensure all content aligns with each client's unique voice, branding, and strategic goals.

  • Work closely with the Digital Strategist to develop and execute content strategies that drive engagement and fundraising success.

  • Adapt messaging for different audiences, testing various copy approaches to optimize performance.

  • Create and edit basic graphics and short-form videos for social media and ad campaigns.

  • Coordinate with and manage designers and video producers to ensure high-quality creative assets.

  • Maintain content calendars and deadlines for multiple clients.

Collaboration & Client Support (25%)

  • Participate in client calls to understand messaging priorities and campaign goals.

  • Implement feedback and revisions from clients and internal team members.

  • Coordinate with the Marketing Operations & Reporting Specialist to ensure content is properly formatted and delivered across digital channels.

Performance Monitoring & Optimization (15%)

  • Review engagement metrics and performance data to refine content strategies.

  • Collaborate with the team to identify best-performing content and optimize future campaigns accordingly.

  • Stay informed on industry trends, best practices, and emerging platforms to enhance content effectiveness.

Location and Travel:
This is a remote position.

Compensation and Benefits:
This is a full-time position with a starting salary between $55,000 and $65,000. McCool Digital will provide a cash stipend for health care, two weeks paid vacation, 7 days of sick leave, a matching 401k employee savings plan, and participation in the company’s profit-sharing program.

Nondiscrimination Policy:
McCool Digital LLC is an equal opportunity employer. We take our commitment to building a better workplace seriously. We are committed to a policy of equal opportunity for all employees and applicants and a work environment in which everyone is treated with respect and dignity. It is our policy to be inclusive, seek and employ the most diverse and qualified personnel in all positions, to provide equal opportunity for advancement to all employees, including with regard to recruitment, hiring, compensation, benefits, promotion, training, discipline and termination, and to administer these activities in a manner that will not discriminate against or give preference to any person because of race, color, religion, age, sex, gender, gender identity and expression, national origin, disability, ancestry, sexual orientation, marital or familial status, pregnancy, military or veteran status or arrest or conviction record, or any other discriminatory basis prohibited by applicable local, state and federal law.